So Eager To Please

The product was intensively marketed in comic books using illustrations of humanoid animals drawn by the comic book illustrator Joe Orlando, which bear no resemblance to the crustaceans.

Von Braunhut is quoted as stating: “I think I bought something like 3.2 million pages of comic book advertising a year. It worked beautifully.”

Many purchasers were disappointed by the dissimilarity, and by the short lifespan of the animals.



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